Services

Custom Content
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Influencer Marketing
Ad Creation

Custom Content

To stay relevant, brands need to connect with audiences powerfully and continuously, through captivating videos, imagery and stories across every social platform. We are proven experts at creating content that forges these connections. In 2017 alone, HearstMade executed nearly 300 robust and successful paid content campaigns. While our campaigns comprise every conceivable product category—from fashion to finance to food—we approach each with the same process: we obsess over our client’s real business goals and then work backwards to a creative and distribution strategy that’s built to perform. We’re also driven to deliver value for our clients, and work hard to maximize the output from every production day. We are regularly praised for our client services, from clear communication throughout the creative and production process to measurable results at a campaign’s end. This tested-and-true approach results not only in content our audiences enthusiastically watch, read, like and share, but that moves the needle for our clients, driving commercial activity and unlocking powerful insights.

What We Create

  • Articles
  • Facebook Live
  • Features
  • Galleries
  • Instagram Stories
  • Snapchat Stories
  • Social Posts
  • Tweets
  • Videos
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Influencer Marketing

Tapping the right talent enables a brand to powerfully and persuasively amplify its message. At HDM, we advise our clients on the most impactful ways to incorporate influencers into their marketing efforts based on their business goals, architecting campaigns that drive our audience to act. Our talent team uses state-of-the-art platforms to surface influencers who are authentic evangelists for a brand, loved by our audiences and effective in introducing our client to their desired demographic. But just as importantly, we look far deeper than follower count or algorithms to bring our clients unexpected and engaging influencers and memorable stories. We use our relationships and editorial knowledge to unearth and craft stories featuring talent that will engage readers, packaged for the platform on which they will run. And we do all of this whether we are working with a client as part of a larger content and media relationship or we are executing an influencer program for them directly as a service provider. Either way, the result is an influencer campaign that stokes excitement, awareness and sales.

What We Create

  • Content Campaigns Starring Influencers
  • Events Featuring Influencers
  • Influencer-Marketing Campaigns

Ad Creation

Custom ad creative—whether it seamlessly surrounds and complements custom content or is served strategically on its own—powerfully shapes consumer perception and behavior. Our full-service design shop is comprised of creative experts committed to building better ads. We produce scalable, dynamic ad experiences that stand out, spark your target consumer to interact, and move them further down the path to purchase. We work with our clients’ assets or design new assets to resonate on the platform for which the campaign is planned. We partner with clients to imagine new formats, smart efficiencies, and thoughtful solutions, and we produce at scale, without sacrificing quality or standards.

What We Create

  • Animated Instagram Posts
  • Custom Display Ads
  • Ecommerce Optimized Content
  • Facebook Ads
  • Interactive Content
  • Snapchat Ads