Tyson Chicken

Helping make weeknight dinners crazy-easy and delicious.

The Mission

Tyson sought to increase consideration and elevate overall perception of their line of health-minded and antibiotic free products, such as boneless, skinless chicken breasts. They client also wanted to show the wide variety of their offerings.

12 Delish recipes featuring Tyson ingredients
12 sponsored editorial stories
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The Media

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The Impact

This strategy enabled Tyson to become an essential ingredient (literally!) in SEO-optimized content that has been proven to resonate with our audience of women on the hunt for delicious meal ideas they can whip up in minutes. Our audience spent more than twice the norm with our recipes. The top performing dish? Crispy Honey Sesame Chicken.

Other Standout Work